Distribution:
Distribution is the way is the period of time that happens between the production and the overall release and exhibition of the film itself. It is what is considered the promotion of the product. Mass Market companies will distribute films out to their target audience as they already have a maintained reputation meaning that people will feel more encouraged to watch due that company being involved in the distribution of the product.
Distribution Vertically is under the control of one singular company (a conglomerate) and they are controlling the whole process - Production, Distribution, Exhibitions.Horizontal Integration is primarily where the process is a collaborative one, so one specific company isn't having full control over a certain stage of production or distribution the rights are shared.
Within the UK, the mass distributors are going to be who you would be in competition with if you are going to aim to get to the top within the industry for the UK. Warner Brothers, Twentieth Century Fox and Sony are examples of dominating distributors. However there are different types of distribution that occur: Local Distribution is limited to where your product is going to go, and evidently from the name is going to be local to where you are based. This is for lower budget producers and smaller companies that cannot afford the promotion to have their products go further. The local distribution could mean that they are released on DVD and possibly in local cinemas and online.
Within distribution the company are going to have aims that they want to achieve and it is likely to be the amount of money that they want to receive in box office in the first weekend and then revenue overall. However this is going to depend on the media coverage and distribution factors as to how far it is going to be seen by people. The best times to release films are depending in the genre typically, but they are Fridays and weekends because this is the typical times where people will want to go out after school or after work, so by releasing your film now it provides convenience to these people. Seasons are also what can draw people in. If it is romance genre, it makes sense to have it released around valentines day so that people can go watch it as a date, either single or in their relationship. It is the same concept for Horror being released around Halloween and Christmas films being released at Christmas. Additionally some companies opt to having their films released around the time of the Oscars, or typically at film festivals so that it gets a vast amount of media coverage.
The advertising that companies do are categorized into either "Above the line" advertising or "Below the line." Above is considered to be the funded elements which are the trailers, Billboards and product promotions that link to your product. Such as Bridget Jones having competitions running whilst the film was in cinemas, to get a promotion for Muller, but also their film. Below is considered to be interviews with magazines and newspapers because they will be meeting with these people to gain positive reviews about the film and to ensure that the film is understood and that no bad press is coming out about the film that could put people off watching the film.
The advertising aspect consists of: Posters, Advertisements on Social medias, Billboards ect.. There is also the trailer release on TV and Online or in cinemas or at the start of DVDs. Can also be at film premiers like previously stated, reward ceremonies and preview screenings.
Digital distribution is where the product is released digitally. It is a safer method that avoids the idea of the product being damaged as it is sent electronically, it is a cheaper method and the only downside is piracy as people are able to leak the footage online easier instead of paying into services such as Netflix or Now TV to provide them with the footage.
Distribution Vertically is under the control of one singular company (a conglomerate) and they are controlling the whole process - Production, Distribution, Exhibitions.Horizontal Integration is primarily where the process is a collaborative one, so one specific company isn't having full control over a certain stage of production or distribution the rights are shared.
Within the UK, the mass distributors are going to be who you would be in competition with if you are going to aim to get to the top within the industry for the UK. Warner Brothers, Twentieth Century Fox and Sony are examples of dominating distributors. However there are different types of distribution that occur: Local Distribution is limited to where your product is going to go, and evidently from the name is going to be local to where you are based. This is for lower budget producers and smaller companies that cannot afford the promotion to have their products go further. The local distribution could mean that they are released on DVD and possibly in local cinemas and online.
Within distribution the company are going to have aims that they want to achieve and it is likely to be the amount of money that they want to receive in box office in the first weekend and then revenue overall. However this is going to depend on the media coverage and distribution factors as to how far it is going to be seen by people. The best times to release films are depending in the genre typically, but they are Fridays and weekends because this is the typical times where people will want to go out after school or after work, so by releasing your film now it provides convenience to these people. Seasons are also what can draw people in. If it is romance genre, it makes sense to have it released around valentines day so that people can go watch it as a date, either single or in their relationship. It is the same concept for Horror being released around Halloween and Christmas films being released at Christmas. Additionally some companies opt to having their films released around the time of the Oscars, or typically at film festivals so that it gets a vast amount of media coverage.
The advertising that companies do are categorized into either "Above the line" advertising or "Below the line." Above is considered to be the funded elements which are the trailers, Billboards and product promotions that link to your product. Such as Bridget Jones having competitions running whilst the film was in cinemas, to get a promotion for Muller, but also their film. Below is considered to be interviews with magazines and newspapers because they will be meeting with these people to gain positive reviews about the film and to ensure that the film is understood and that no bad press is coming out about the film that could put people off watching the film.
The advertising aspect consists of: Posters, Advertisements on Social medias, Billboards ect.. There is also the trailer release on TV and Online or in cinemas or at the start of DVDs. Can also be at film premiers like previously stated, reward ceremonies and preview screenings.
Digital distribution is where the product is released digitally. It is a safer method that avoids the idea of the product being damaged as it is sent electronically, it is a cheaper method and the only downside is piracy as people are able to leak the footage online easier instead of paying into services such as Netflix or Now TV to provide them with the footage.
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